LANDFAST ADVISORY

Anchoring your international growth

We are a boutique consultancy helping adtech and martech companies navigate their European expansion.

Market entry failures cost millions in burned capital, months of lost momentum, and damage stakeholder confidence when firms misread buyer behaviour, stumble on compliance, or back the wrong local partner.

Rather than costly trial-and-error, we use our experience and broad network to build an end-to-end growth engine that helps you dominate new territories.

Our Services

We are here to help navigate every phase of your market expansion:

Market research

Go to market strategy

Sales Execution

Chart the Waters: Market Research

Market Intelligence: We assess buyer maturity, willingness to pay, and procurement cycles to gauge your segment’s size. We map local and global competitors, benchmark their pricing and identify the white space that translates to your obtainable revenue and ROI.

Regulatory Landscape: Through our legal partner network, we assess regulatory risk of GDPR, ePrivacy and DMA and translate it into actionable intelligence – beyond legal advice, a crystal clear map of what might kill your momentum.

Access Enablers: We identify the trade bodies, events, publishers, talent pool and networks that unlock local scale – providing you with a clear map of potential distribution partners.

Rig the Vessel: GTM Strategy

Positioning & messaging: Don’t pitch US features to prospects who care about different outcomes. We spot what actually matters to local buyers, flag product features that need adjustment, and turn these insights into a core narrative that differentiates you from competitors.

Go-to-Market: we adapt your pricing and business model to market realities, then define the best sales motion – whether that’s inbound funnels, outbound hustle, product-led or partner channels. Plus marketing strategy, local alliances, tech integrations and co-selling opportunities that generate immediate demand rather than costly experimentation.

Customer & Operational Success: Early European wins mean nothing if clients churn after three months. We design retention flywheels: smooth onboarding flows, local support model, and retention playbooks to ensure your growth sticks beyond the first sale.
We also draw your hiring and training plan, team structure, and select metrics that will distinguish winning from mere busyness.

Deploy the Crew: Sales Execution

Launch: Start with immediate, credible local presence from day one. We function as your fractional country manager to deploy your local sales operation and secure those critical first clients, whilst building permanent infrastructure.

Talent Acquisition: Hiring overseas is a challenge. Hiring the wrong leader after initial traction is devastating. We headhunt proven local leadership who can scale what we’ve built, and hand over the helm as you expand into these new markets with confidence.

Ready to conquer?

Our team of local market experts is here to help your business grow.

Why Us

Old World, New Ideas

40 years of cumulated experience entering new markets for the advertising and marketing sector, across Big Tech and startups.
We understand your business model and growth challenges because we’ve weathered these storms at companies like Pinterest, Twitter or Microsoft.

Glocal by design

Our network of European market experts delivers no-nonsense feedback that moors your global strategy in local realities – just practical intelligence from operators who have succeeded in these markets.

Full Service

We handle both strategic and operational work, freeing you to focus on core business. Our dual retainer + performance fee structure ensures we swim or sink together with your market penetration milestones.

Revenue generated

$50M

Satisfied Clients

4

LOCAL Experts

20+

Meet Our Team

Thomas Bailly

Managing Partner

Jane Doe

Senior Consultant

Mark Johnson

Marketing Specialist